So you’re super smart and know a lot about a lot. You want to tell everyone about everything, but you keep hearing about the importance of finding a target audience and choosing a niche.

Yes, it’s true that being an expert or someone who is very well-versed and focused on one topic helps you to gain better traction on building an audience your blog.  Establishing yourself as an expert creates a trust and consistency because people know what to expect when they visit your site.  There’s a misconception that if you can offer a bunch of things to a bunch of people your blog/business/idea will be more likeable, but it can actually be confusing. If you’re a frequent MayaEious.com reader, you know you won’t find anything about health, beauty, finance, fitness, food, or anything that doesn’t have to do with personal development and building a profitable blog/business.

So what do you do when you want to discuss multiple topics?  You could build multiple blogs for multiple topics, but before considering running multiple websites, there’s some ways to combine your topics to make them cohesive.

Here are 3 things you can do when you want to blog about more than one topic.

1. Find a way to combine the topics in a way that makes sense.

A good friend of mine wanted to start a blog that catered towards female college students and their professional development. She also enjoyed talking about fashion/style and beauty.  The two topics aren’t related, but I offered a suggestion on how she could make them relatable with the blog posts like:

  • Five pieces every young professional should have in her closet.
  • Three lipsticks that are appropriate for your first day of work.
  • How to dress for the interview of your dream job.
  • These two hair styles that exude confidence for your next big meeting.

Combining the topics in this manner eliminate confusion for your readers while allowing you to talk about the things you love at the same time.

[Tweet “Multi-topic blogs don’t have to be so confusing. Here’s how: “]

2. Find a core purpose of your blog that each topic will relate to.

Finding your core purpose is really the easiest way to decide what to blog about. If the overall goal/purpose of your blog is to help single moms find ways to feel more confident and energized in their everyday life, you could blog about food, beauty, fitness, finance, and more. If the the topic is structured to help your audience with your specific goal, it will make sense.  You could write about foods that boost energy to make them feel good for the day.  You can write about beauty tips that make them look more energized. You can write about how fitness helps them more alert during the day.  You can write about ways for them to save money and feel confident growing their retirement fund. That way the topics are different but the interest is the same. LifeHack is a really good example of a multi-topic blog.  They offer “hacks” and tips to make your life better in all areas.

Doing this allows you to write about multiple topics while keeping the same interest.

[Tweet “Multi-topic blogs work best when the overall purpose is clear.”]

3. Make your blog similar to a magazine set up with different contributors.

The Nectar Collective is a great example of a multi-topic cohesive blog.  She discusses blogging, business, self-development, travel, food, social media, technology and more, but she has a group of contributors to help run the blog.  Having contributors keeps an even level of consistency so there’s not 5 posts on technology and 1 post on travel in one week.  There’s generally an equal amount of topics posted in the same week.  Another pro to having contributors is your readers will have the option to read posts from specific contributors based on their topic.

In order to run a blog like this, you need to have a sense of community.  If you’re going to have multiple categories you need to be EXTREMELY specific on your audience. If you want to talk about travel, beauty, health, food and business, it needs to be travel etc for male college graduates that are single.  The broader the topic, the more specific the audience needs to be.

[Tweet “If your blog topic is broad, your audience needs to be specific.”]

While I suggest sticking to one or two topics for your blog, if you done correctly, you can blog about multiple topics.  How do you make your multi-topic blog cohesive?

Still need help? I’d love to work with you with my clarity calls! Click here to learn more about how we can work together.