I’m not here to convince you about why Beyoncé is the biggest celebrity of our time. I’m not one to debate facts, plus that’s not what I get paid to do. But, if watching this woman doesn’t make you want to be the absolute BEST in your industry, you’re not paying attention.
In case you’ve decided to take a hiatus from reality, here’s a brief recap of what’s gone down within the last week. On Saturday, Beyoncé debuted her first single in over a year, she performed it at the Super Bowl THE VERY NEXT DAY, and announced her new tour.
That got me thinking to myself: What have YOU done in the last 72 hours?!
To put it lightly, Beyoncé’s brand is powerful. Like, $250-million-net-worth powerful. Here are three things she excels at to dominate her industry and build her empire:
1. She creates valuable content.
It’s important to remember two things about content:
- Value depends on what’s important to YOU and YOUR audience. Beyoncé creates audio and visual content based on what she knows her fans would love.
- Content can be entertaining OR educational. If you’re excellent at what you do, it’s usually both. Let’s not forget she came out with an entire VISUAL album in December of 2013. Who else is out there doing that?🤔
Beyoncé meticulously and consistently exceeds our expectations. EVERY time she releases something, it’s an entire experience. How can you create mind-blowing content that will have everyone on the internet talking about it for days after you’ve released it? Consider doing more than just releasing written content. Try adding YouTube videos, Periscope, podcasts, or webinars to your content strategy.
[Read: 9 Content Types That Lead To List Building And Revenue]
Another thing that is important to note about Beyoncé’s content is that it’s unapologetically her. She doesn’t sing to please EVERYONE. She sings to please herself and the people that gravitate towards her authenticity. This concept is SO important when you’re trying to attract a fan base that supports you for you. “Sing” for your followers, not for everyone.
2. She has a ridiculously loyal tribe.
I can safely bet that 1 in 5 Americans is part of The BeyHive. Don’t quote me on that, but I think it’s a realistic guess. When you can label your supporters, then you know you’re for real. *ahem* Oh hey, #MayaMilitia
The coolest thing about having loyal supporters isn’t the fact that they’re ready to buy whatever you’re selling; it’s that they truly believe in you and aren’t willing to let anyone slander your name. They offer a rebuttal to negative remarks about you before you even have the chance to. Your tribe is your brand’s “ride or die” team. (Just make sure you keep them in check because your tribe can form a mind of its own that has a reflection on your reputation.)
Remember when Kid Rock made a comment saying that he didn’t understand why people worshipped Beyoncé so much? Well, the #BeyHive left bumble bee emojis all over his Instagram comments in response, which might’ve been one of the funniest things I’ve ever seen!
[Read: The Single Most Important Thing To Build + Expand Your Influence]
Building a community of supporters is about giving them an amazing experience (see point #1.) You can’t buy supporters, you have to earn them. When you create content, think about the characteristics you would want in your own tribe. Already have a thriving fan base? Give them a name!
3. She is strategic about sales.
Beyoncé dropped a single that sparked a nationwide conversation, then performed it at the Super Bowl 24 hours later just before announcing her new tour. I mean, damn. Just when you think you’re a big shot for getting the hang of webinars, Beyoncé makes you re-evaluate life.
A huge part of building your influence is using someone else’s platform to spread your message. In this case, she used the 50th Anniversary of the Super Bowl, which was one of the most-watched Super Bowl. broadcasts ever, with 166.0 million viewers!
Whether you like Beyoncé or not, you’ve gotta respect her game. And if you’re smart, you’ll even take notes on her strategic moves.
Real life scenario: A few weeks ago, I collaborated with my friend and colleague Caitlin Bacher to do a live webinar that had 1600+ registrants and 400+ live viewers. It was very profitable for me. I was able to generate an $5,000 in sales by using my message on someone else’s platform. Start building relationships with people who have a platform you can share your message and content on now.
Beyoncé had a message she wanted to release, and she did it on such a large, borrowed platform because she believed in it.
I know you are deeply passionate about building a business that will allow you to follow your passion and live your purpose. What if you could get YOUR message out to THOUSANDS of fans? Since transitioning from a designer to a branding coach, my platform has been growing like crazy. Yes, having more fans means having more critics, but it also means having more influence.
In 2016, I decided I’m going to PLAY BIG. But I’m not going to do it alone. It’s time for the #MayaMilitia to play big, too. It’s time for you to Beyoncé your brand. (Yes, I just made that up.)
[Tweet “3 Things You Can Do Now To #BeyoncéYourBrand”]
Want to create premium content that helps you build your tribe and drives traffic to your product? Check out Content Creation Class.
This 4-hour masterclass was designed to help you:
- Build your brand credibility.
- Position yourself as a thought leader.
- Get your audience to trust you.
- Charge what you’re worth.
- Attract multiple streams of income.
I love the MayaMilitia! It sticks. Sooooo… that makes you Commander Maya??? If Beyonce is Queen B?!
Moving on – uh wow, Master Your Market summit looks like it will be AHmazing!!! I’m signing up, but not sure how much I’ll get to still working that 9-5. Hope you have an amazing weekend Maya!
I love the MayaMilitia! It sticks. Sooooo… that makes you Commander Maya??? If Beyonce is Queen B?!
Moving on – uh wow, Master Your Market summit looks like it will be AHmazing!!! I’m signing up, but not sure how much I’ll get to still working that 9-5. Hope you have an amazing weekend Maya!
I love the MayaMilitia! It sticks. Sooooo… that makes you Commander Maya??? If Beyonce is Queen B?!
Moving on – uh wow, Master Your Market summit looks like it will be AHmazing!!! I’m signing up, but not sure how much I’ll get to still working that 9-5. Hope you have an amazing weekend Maya!
Yes. This. 100%!!!
1.) Well, written articles about Beyoncé always win in my book.
2.) You slayed this blog post just like Beyoncé slayed her launch.
3.) I’m inspired to become more like Queen Bey in my own business.
Well done. 🙂
Yes. This. 100%!!!
1.) Well, written articles about Beyoncé always win in my book.
2.) You slayed this blog post just like Beyoncé slayed her launch.
3.) I’m inspired to become more like Queen Bey in my own business.
Well done. 🙂
Yes. This. 100%!!!
1.) Well, written articles about Beyoncé always win in my book.
2.) You slayed this blog post just like Beyoncé slayed her launch.
3.) I’m inspired to become more like Queen Bey in my own business.
Well done. 🙂
You and Beyonce, you crack me up. Lol. You’re right though, you have to absolutely have to be strategic, share valuable content, and have a loyal tribe. I still have some work to do but I’m happy with my progress so far, especially in the last 6 months.
You and Beyonce, you crack me up. Lol. You’re right though, you have to absolutely have to be strategic, share valuable content, and have a loyal tribe. I still have some work to do but I’m happy with my progress so far, especially in the last 6 months.
You and Beyonce, you crack me up. Lol. You’re right though, you have to absolutely have to be strategic, share valuable content, and have a loyal tribe. I still have some work to do but I’m happy with my progress so far, especially in the last 6 months.
Yaaassss! I love this post! Great analogy. Beyonce uses such an awesome marketing strategy and it’s really neat to analyze cuz it’s so damn smart. I use her as an example in my Success Coaching biz as well. When she created Sasha Fierce, it was to experiment with her more sexual side. She wanted to move away from the Beyonce we knew in Destiny’s Child but she still wanted to be true to her roots. So Sasha Fierce was born. Sasha Fierce helped Bey become the woman she is today. In 2010, she “killed” her off because she was ready to be this new version of herself that she strategically created.
This is the whole concept to act “As If” when you are uncomfortable with moving forward as your true self. And is so key in biz as well because it can be so uncomfortable to step outside our comfort zone at any level of our biz. I teach women how to find their own Sasha Fierce and use her to help them get to where they need to be. I call her the Inner Boss Bitch.
Btw, I looooved the summit. Such valuable information. Congrats! The sky is the limit for you girl!
Yaaassss! I love this post! Great analogy. Beyonce uses such an awesome marketing strategy and it’s really neat to analyze cuz it’s so damn smart. I use her as an example in my Success Coaching biz as well. When she created Sasha Fierce, it was to experiment with her more sexual side. She wanted to move away from the Beyonce we knew in Destiny’s Child but she still wanted to be true to her roots. So Sasha Fierce was born. Sasha Fierce helped Bey become the woman she is today. In 2010, she “killed” her off because she was ready to be this new version of herself that she strategically created.
This is the whole concept to act “As If” when you are uncomfortable with moving forward as your true self. And is so key in biz as well because it can be so uncomfortable to step outside our comfort zone at any level of our biz. I teach women how to find their own Sasha Fierce and use her to help them get to where they need to be. I call her the Inner Boss Bitch.
Btw, I looooved the summit. Such valuable information. Congrats! The sky is the limit for you girl!
Yaaassss! I love this post! Great analogy. Beyonce uses such an awesome marketing strategy and it’s really neat to analyze cuz it’s so damn smart. I use her as an example in my Success Coaching biz as well. When she created Sasha Fierce, it was to experiment with her more sexual side. She wanted to move away from the Beyonce we knew in Destiny’s Child but she still wanted to be true to her roots. So Sasha Fierce was born. Sasha Fierce helped Bey become the woman she is today. In 2010, she “killed” her off because she was ready to be this new version of herself that she strategically created.
This is the whole concept to act “As If” when you are uncomfortable with moving forward as your true self. And is so key in biz as well because it can be so uncomfortable to step outside our comfort zone at any level of our biz. I teach women how to find their own Sasha Fierce and use her to help them get to where they need to be. I call her the Inner Boss Bitch.
Btw, I looooved the summit. Such valuable information. Congrats! The sky is the limit for you girl!
This is so great! I need a little more Beyonce in my business and my life. She is a wise woman indeed.
This is so great! I need a little more Beyonce in my business and my life. She is a wise woman indeed.
This is so great! I need a little more Beyonce in my business and my life. She is a wise woman indeed.
So appropriate that I found this on a day I’m wearing my “Cake by the Pound” sweatshirt! 😂 Just so much yes. People can say what they will about her music – music is subjective – but you can’t deny that family’s business acumen.
My distant relative was an exec assistant at Rocawear when it first started, and remember her talking about while she loved Jay-Z’s music, she wasn’t expecting much from him business-wise. She will now tell anyone who listens that he has been the main inspiration for her business career.
Another really great point about that weekend is that Super Bowl halftime performers aren’t paid for that, so that she’s now used it to launch larger campaigns TWICE, I’d definitely say she’s figured out how to make working for free pay off. 😉
Bey has inspired me since I was 10 years old putting The Writing’s On the Wall into the CD ROM of my dad’s Acer computer to watch the No, No, No video. I like to say that if Beyonce has/had Sasha Fierce, I have Beyonce. 🙂
So appropriate that I found this on a day I’m wearing my “Cake by the Pound” sweatshirt! 😂 Just so much yes. People can say what they will about her music – music is subjective – but you can’t deny that family’s business acumen.
My distant relative was an exec assistant at Rocawear when it first started, and remember her talking about while she loved Jay-Z’s music, she wasn’t expecting much from him business-wise. She will now tell anyone who listens that he has been the main inspiration for her business career.
Another really great point about that weekend is that Super Bowl halftime performers aren’t paid for that, so that she’s now used it to launch larger campaigns TWICE, I’d definitely say she’s figured out how to make working for free pay off. 😉
This is great! I always love when Beyonce can be used as a business example! Focusing on valuable, diverse content!
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